Low Cost Web Design Package (including support & hosting)

#1 Low Cost Web Design Package

Our popular low cost web design package is our entry level business website package for anyone wanting a low cost website with excellent future growth prospects. Built on the SyeCo framework, you will gain access to functions and features simply not found elsewhere at this price.

Included in this web design package is 1 hour of website development time, 1 year hosting & free dedicated training & support.

HOSTING

Our low cost web design package includes free hosting for the first year. You may renew your hosting (which includes support) the following year at a fixed cost of £119.99 subject to fair and reasonable usage.
Already have a domain? No problem, just point your site at our service for full functionality.

SUPPORT

Our technical support is perhaps the most valuable part of this package. You will gain access to support videos, FAQ and most importantly – unlimited ticket based support for any questions on running your site. No technical knowledge required!

DEVELOPMENT

You will receive 1 hour of free website development time with this low cost web design package. The development is provided to you so that your site can be created, styled and customised to your requirements.
Our web development is fast and efficient and is typically enough time to fully build your website and get it ready to launch.
In the event that your development requirements can not be met within the free web development time, additional hours can be purchased at a very reasonable price!

Included in this web design package is:

• 12 Months Hosting – We will host your website for 1 year – each year there after is charged at £119.99 per annum (equivalent to only £10 per month).
• Support – We include ticked based support for any enquires you may have.
• CMS – Manage your site and add posts and pages
• Blog – Tell the world your story
• Home Page Design – we will create a custom home page to showcase your business and offerings
• Contact Page Creation – we will create a custom contact form custom built to your requirements
• Styling Options – we will style the website with colours and typography to match your brand
• Logo Website Design – We will create a logo to compliment your brand and help you stand out.
• Speed Optimisations – we will minify html and css and configure caching to make sure your site loads quickly
• Mobile Friendly – we will make sure your site is mobile responsive
• 1 Hour Free Development time – Any customisations you require carried out fast and efficiently

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If you have any questions regarding this great value website and hosting package or any of our other services – please contact us.

Contact us

Low Cost Web Design Package (including support & hosting)

25 Tips to Optimize your Ecommerce Website

If you are struggling with the big G or failing to convert visitors, you may need to re-evaluate your ecommerce website and take steps to optimise your site content. Here are 25 tips on how you can optimise your ecommerce website for SEO and customer conversions:

1. Optimise for mobile. Mobile shoppers are more and more common – make sure you site is mobile optimised! 
2. Keyword Research. Target relevant, high search volume, low competition keywords 
3. Competitor Research. Learn who your competitors are, what keyowrds they target, how they rank and how you can differentiate yourself 
4. Remove site errors. Use a tool like Screaming Frog to check for errors like 302, 404, duplicate content and more 
5. Optimise page speed. Use a tool like pingdom to check how you can improve load times. 
6. Focus on longtail keywords. Ranking for “handbag” is near impossible but ranking for “small brown leather handbag” is within reach. You should consider long tail keywords when writing your titles, descriptions, images and alt tags. 
7. Site Structure. Focus on creating a “flat architecture” for your website, meaning design that requires as few clicks as possible to go from your home page to your product page and use your keyword research to design the layout. There also are other in-depth information architecture guides that can be found here, here and here. 
8. Add interactivity. Examples of interactive elements could be drop down options, quizzes, polls, user controlled visuals or social sharing. Basically, anything that moves the visitor from being a passive viewer into an active participant will help conversions. 
9. Online Chat. Creating a live chat panel can please your visitors and create trust. Olark have a free solution which does a great job. 
10. User generated content. UGC can come in many forms but an example would be reviews or testimonials. Content generated by a user can easily persuade a visitor to purchase a product. Amazon use this to great effect. If you find customers are not leaving reviews, offer incentives such as a discount on their next order if they leave a review. 
11. High quality images. Don’t you just hate it when you go for a closer look only to be presented with the same size image in a lightbox? Using large images will stop me tutting! If you want to get creative with images – you can go for 360 degree images to really make your photos stand out and add interactivity at the same time. 
12. Videos. If a picture is worth a thousand words – what is a video worth? Adding product videos can really show off your product and is proven to help conversions 
    
13. Add schema or Rich snippets. Help google help you. If you don’t add markup to your products, it will really have a negative effect on your search rankings. 
14. Optimise your checkout. Make it as simple as possible for a customer to purchase. Remove any unnecessary fields and steps involved (such as removing the need to registration before purchase or creating a one page checkout) 
15. Use exit intent popovers. If your customers are leaving, make them think again with an incentive such as a money off voucher. 
16. Create email marketing campaigns. Your customers should not be ignored as they are proven buyers! Tell your customers about new products and special offers to keep you at the top of their mind. 
17. Wishlists. Allow customers to create wishlists & share them with their friends. You can also drive them back by sending emails to users when wishlist items are nearly out of stock. 
18. Back in stock notifications. If a product is out of stock, allow your customers to request notification when back in stock. Chances are they will purchase when the item is back! 
19. Create upsells. Want fries with that? If a customer buys a laptop – they may also want a laptop bag. Maximise profits by offering customised recommendations based on what customers put in their bag. 
20. Frequently Bought Together. Amazon use this feature on every product page – you should do the same! 
21. Customers also viewed. Similar items on the product page can help with cross sales. 
22. Social media Integration. An e-commerce site wouldn’t be complete without social media! Social media signals (growing your community, engaging with customers, and sharing content)impact your SEO. Having a lot of social signals tells Google that people find your website and brand valuable. 
23. Add blog content. Since each page of your site should be optimized for only one keyword, there will be plenty of important keywords that don’t make it onto a page of your site. The way to rank for those keywords is through a blog. With a blog, you can optimize each post for a keyword that you aren’t targeting with the main pages of your site. 
24. Link Building. We could write a whole book on this topic but you will want to concentrate on earning quality inbound links, when it comes to link building. 
25. Local SEO. If you are reliant on local trade, it’s important to get your name, address and phone number (NAP) on your website and spread citation elsewhere. Moz offer a great free tool which will help you do just that here. 

When you have optimised your site for seo and usability, you will see an increase in quality traffic, which will lead to more conversions and repeat visitors. Further reading here and here.

Key

We include this as standard with our Website Design Package
We offer this as as an optional extra for your SyeCo Webdesign package

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25 Tips to Optimize your Ecommerce Website

Sell on eBay & Your Ecommerce Site Simultaneously

Why you need eBay Integration

If you sell on eBay & your ecommerce site simultaneously you will increase your sales. It’s as simple as that.
Or at least it should be…

The problem

The problem is that selling on multiple channels can increase your workload as you have to manually add listings, upload images, check prices and manage stock in 2 locations. On top of this, you will have to switch between sites continuously managing orders and stock levels – this can quickly get unmanageable and errors can occur.
We used to be in that situation, it caused no end of headaches such as incorrect stock, late orders, wrong prices. If we only knew then what we know now…

The solution

SyeCo are proud to offer you a full eBay integration package for your SyeCo powered ecommerce website.
We provide a simple way to select multiple products right from your products page, set predefined options and list them all on eBay with just a few clicks.

Features

• Create unlimited eBay listings direct from your dashboard – Save time, no more repetitive tasks!
• Free Profile setup service as standard – Simple integration, no knowledge necessary
• Custom ebay template built to match your brand – Make your eBay listings stand out from the crowd
• verify items and get expected listing fees before publishing to eBay – confirm and prievew listings before publishing
• sync inventory between eBay and your SyeCo Website – no more out of stock errors
• create eBay orders in your website – keep all your customers in one location
• choose categories from eBay and your eBay Store – make it easy to manage your stock
• We will map your custom categories to your eBay categories – putting your items in the right location
• national and international shipping options – trade internationally and make more sales
• supporting calculated shipping services – charge the right p&p fees
• supporting by it now, best offer, standard auction and private listings – full flexibility for your listings
• support for product variations – allow eBay users to choose variations just like on your site
• split variation products int0 individual eBay listings – split your variation products into 2 or more eBay listings

Requirements

• eBay account
• SyeCo ecommerce website

If you have any questions about this service or anything else we do, please get in touch.

 

Sell on eBay & Your Ecommerce Site Simultaneously

Multi Tier Web 2.0 Network SEO Package

Drive Traffic to Your Site For Years to Come on Autopilot

This service is ideal to jumpstart your website and will help drive traffic to your site for years to come all on autopilot.

Our multi tier Web 2.0 service will create a Google safe network around your website which will provide all important social signals and backlinks to your site.

What’s Included?

What we are offering is the following:

1. Multiple branded Web 2.0 and livestream accounts
2. link your site to all Web 2.0 accounts
3. Interlink all branded accounts
4. set up multiple unbranded Web 2.0 and livestream accounts which link to your branded accounts
5. Interlink all unbranded accounts
6. Provide all login details and URLs for your records

How does this work?

This service really comes into play when you create content. Every time you add new content (such as a new product or post), your content will be syndicated to multiple websites.

Why should you choose this option?

There are many benefits to this seo package. Here are the highlights:

1. Once the network is setup for you, it will work on autopilot forever
2. You will own all the properties created for you
3. This is a one off payment, you do not need to spend a monthly fee
4. You do not need to do anything differently – add your content to your site and syndication will happen automatically
5. You will gain multiple backlinks and social signals for every piece of content you create

If you have any questions about this service or any of our other packages – please contact us

Multi Tier Web 2.0 Network SEO Package

Foundation Website Design & Hosting Package

Our entry level business website design for anyone wanting a low cost website with excellent future growth prospects. Built on the SyeCo framework, you will gain access to functions and features simply not found elsewhere at this price.

Included in this web design package is 1 hour of website development time, 1 year hosting & free support.

HOSTING

Your first year of hosting is free of charge and is included in the price of this package.
You may renew your hosting (which includes support) the following year at a fixed cost of £119.99 subject to fair and reasonable usage.
Already have a domain? No problem, just point your site at our service for full functionality.

SUPPORT

Our technical support is perhaps the most valuable part of this package. You will gain access to support videos, FAQ and most importantly – unlimited ticket based support for any questions on running your site. No technical knowledge required!

DEVELOPMENT

You will receive 1 hour of free website development time with this package. The development is provided to you so that your site can be created, styled and customised to your requirements.
Our web development is fast and efficient and is typically enough time to fully build your website and get it ready to launch.
In the event that your development requirements can not be met within the free web development time, additional hours can be purchased at a very reasonable price!

Included in this web design package is:

• 12 Months Hosting – We will host your website for 1 year – each year there after is charged at £119.99 per annum (equivalent to only £10 per month).
• Support – We include ticked based support for any enquires you may have.
• CMS – Manage your site and add posts and pages
• Blog – Tell the world your story
• Home Page Design – we will create a custom home page to showcase your business and offerings
• Contact Page Creation – we will create a custom contact form custom built to your requirements
• Styling Options – we will style the website with colours and typography to match your brand
• Logo Website Design – We will create a logo to compliment your brand and help you stand out.
• Speed Optimisations – we will minify html and css and configure caching to make sure your site loads quickly
• Mobile Friendly – we will make sure your site is mobile responsive
• 1 Hour Free Development time – Any customisations you require carried out fast and efficiently

LOOKING FOR SOMETHING ELSE?

If you have any questions regarding this great value website and hosting package or any of our other services – please contact us.

Contact us

Foundation Website Design & Hosting Package

Terminator 6? Amazon Fulfilment & The Kiva Robots

Fulfilment by Amazon

Amazon is an amazing company – Not only do they suck you in with their persuasion techniques. They also fulfil your order using multiple Kiva Robots in their massive fulfilment centers.

 

“Amazon began using Kiva robots only last year, and by the end of 2014, said it had 15,000 bots working across 10 of its warehouses.
Now it looks like Amazon’s using the Kiva robots a lot more widely, according to its earnings call that just ended now.

We are up to 30,000 bots at the end of Q3, and in the 13th fulfillment center,” Phil Hardin, Amazon’s director of investor relations said during the call. “Our intent is to use that more widely, so stay tuned.” Read more…

FBA Robots vs Amazon Humans

The Kiva Robots maybe quietly plotting a takeover… Some say that is why Amazon are increasing their human army. Amazon are now recruiting 19,000 foot soldiers – Perhaps Judgement Day is fast approaching?

Amazon’s vice president of UK operations John Tagawa said: “As we continue to expand our operations in the UK, we are confident that hundreds of people who join us this Christmas in a seasonal role will have the opportunity to stay on with us on a permanent basis.”

For a heads-up about Amazon’s recruitment process, read this to give yourself an edge. Once you’ve done that, get stuck in on their vacancies page, by clicking here.

SyeCo Integrates Fulfilment by Amazon

Contact us to find about FBA Ecommerce Integration

If you are looking for a way to increase your sales you may want to consider joining the Robot Revolution and add Fulfilment by Amazon (FBA) to your sales strategy.

FBA basically means that you would list your items on Amazon, send your goods to their warehouse, they store the items and use their army of Robots and staff to take care of all the picking, packing, shipping and returns.

If you prefer a more hands on approach, it is also possible to sell on Amazon and supply from your own warehouse.

Thankfully, SyeCo now offers you the oppertunity to integrate your site with Amazon and enable you to either:

1. Sell products on your site & on Amazon while fulfilling orders from your warehouse
2. Sell products on your site & on Amazon while fulfilling orders from Amazon’s warehouse (FBA)

If you would like to learn about other ecommerce sales channels – get in touch with us today.

Image source…

Terminator 6? Amazon Fulfilment & The Kiva Robots

Discover How Emotional Persuasion & Design Principles Can Boost Conversions

You may think you are a rational person and make rational decisions but the truth is that your decisions are influenced by emotion. You simply aren’t as in control of your emotions or decisions as you think you are. None of us are!

Even the most analytical thinkers are predictably irrational; the really smart ones acknowledge and address their irrationalities.Dan Ariely

From Amazon to Coca-Cola – large companies (and Governments?) are fully aware of emotional persuasion and they use various psychology techniques to alter your emotional state in an effort to get you to react in the way they want you to.

In the following article by Shanelle Mullin, she explains how decisions are emotional, not logical. She explains the four main pillars of emotion (sadness, anxiety, awe and anger) and how multinational companies are using them to great effect to alter our emotional state to persuade us.

Why (and How) Emotional Persuasion Works

“Antonio Damasio, a neuroscientist, conducted a famous study that demonstrates the impact emotions have on decision-making. He studied people with brain damage that prevented them from feeling emotions.

They all behaved in a normal way, except for one thing: they were unable to make decisions. The subjects could describe what they should be doing, logically speaking. Yet they all found it difficult to make even the simplest decisions (e.g. what to eat, what to wear).

There’s also a psychological theory called dual processing. Essentially, the theory states that within your brain are two systems: system one and system two. System one is automatic, unconscious, low effort and fast. System two is controlled, conscious, high effort and slow.

System one is our emotional processor while system two is our rational, logical processor.

Since system one is always on, you are more likely to instinctively make an emotional decision and rationalize it later.”

Related: Antonio Damasio’s quest to understand consciousness at Ted Talks

As the previous post clearly points out – large companies use their knowledge of emotional persuasion to great effect. When we speak about successful companies, you can not ignore the most successful eCommerce company in the world…

Amazon practice the art of persuasion to great effect and the following article by Neil Patel shows how we can learn from their persuasion techniques and use their methods on our own websites.

He mentions several lessons we can learn from Amazon including subtle techniques such as increasing perceived value (to make us excited), creating scarcity (to make us act urgently), using colours, subtle CTA changes and many other changes to increase loyalty and maximise order values.

15 Persuasion Lessons You can Learn From Amazon’s Upsell Strategy

“No-one’s better at the upsell than Amazon. Amazon also effectively uses the cross-sell, which is when you recommend your customer buys another product that complements their existing purchase, but usually from a different category, vendor or website. And they also use the pre-sell, which is bundling or reducing the price of higher priced products if you buy multiple products.” Read the full article here…

Amazon don’t just use persuasion techniques to increase sales, they also make design changes to improve the user experience and guide visitors through their sales funnel. CarlyStec published a great post that demonstrated how you can persuade and direct visitors using simple design changes.

Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions

Persuasion — a meaningful push that actually makes a visitor want to take action.

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Read full article…

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If you would like to apply persuasion techniques on your site, here are some more great tips from Shanelle:

• Conduct qualitative research to better understand your audience. What’s their emotional range? What are they feeling when they arrive on your site?
• Select a font that helps encourage the emotion you’re looking to create or maintain.
• Choose the two or three colors that will create or maintain your emotion of choice. Use them consistently in your branding.
• Evaluate your current images. What emotions are they evoking? The answer is never “none”.
• Be aware of facial expressions, size, color, body language, etc. in your images.
• When possible, make an emotional appeal and present an emotional benefit.
• Repeat trigger words throughout your copy to inspire and maintain the right emotion(s).
• Craft a story with a protagonist and a beginning, a middle and an end.

Our brain is not rational, our brain is rationalizing.Bart Schutz

I hope you found this article informative and help you understand how seemingly small changes can alter your visitors perceptions and actions.

Discover How Emotional Persuasion & Design Principles Can Boost Conversions

3 Thrifty Tips for Better Ecommerce Product Photos Using Your Mobile Phone

Taking good product photos is a must for ecommerce owners but you don’t have to buy the latest digital SLR or create a full photo studio to get excellent results.

The latest phones have great cameras on them and can easily provide top class product photos for your ecommerce website. With a little bit of effort – you will be taking great photos in no time. Here are 3 simple tips for you:

1. Tip 1. Take photos in a well lit area
   Here is Kunal Daswani who shows how simple it can be to take a good product photos with minimal cost:
2. Tip 2. Build yourself a light box
   If you live in a cave or prefer to work at night, you will need to invest in some good lighting Watch this photographer walk you through how to build your own light box for small product photography.

   All materials used in this tutorial can be bought from any craft supply store, or you may already have most items around the house.

3. Tip 3. Get an App for post-processing improvements
   Practical Ecommerce has a great list of 7 Powerful Apps for Product Photography which can help you achieve professional quality shots on your Android, Apple or Windows Phone.
   Photoshop for PC / Mac is the top tool of many but these apps are simple to use, cheap,effective and you don’t have to hassle uploading photos to your computer to make changes…
   Here’s the rundown of the top 7 apps:
   1. Photoshop Express
   2. TouchRetouch
   3. Autodesk Pixlr
   4. Camera+
   5. ProCamera 8 HDR
   6. VSCO Cam
   7. Aviary Photo Editor

   If you’re into the idea of using your phone to take product photos, you should also know that there are a slew of terrific apps available that can help you capture, edit, and share gorgeous product photos all on your phone.

   Smartphone cameras are becoming an increasingly good choice for creating high-quality product photography. However, you will need some apps for post-processing if you do decide to experiment with using your smartphone to take product photos.

   The apps above provide a nice range of custom and powerful tools to help you achieve professional quality shots. The beauty of these apps is that they will improve your product photography and, also, offer a ton of features that you will find useful for creating great photos in your everyday life.

So there you have it –  It’s never been easier or cheaper for you to take professional quality photos for your ecommerce store with a mobile phone.

Stay tuned for more product photography guides coming soon.

3 Thrifty Tips for Better Ecommerce Product Photos Using Your Mobile Phone